FUNDING Blog

Unlocking Growth with Fractional Leadership: Why Sales, Marketing, and Service Need a Unified Commercial Plan

John Malone

Published on: 25/06/2025

Learn how fractional CROs and CMOs help align Sales, Marketing, and Service under one Commercial Plan—driving revenue, improving customer experience, and scaling smarter with strategic funding and leadership.

fractional leadershipfractional CROfractional CMOcommercial plansales marketing alignmentrevenue optimizationscalable growthstartup strategySMB growthcustomer service strategysales efficiencymarketing ROIstrategic fundingcost effective leadershipgrowth strategyCRM investmentmarketing automationbusiness scalabilityunified business strategycustomer retentionB2B leadershipteam alignmentbusiness developmentbusiness growth planningLinkedIn for hiring

DXPs Are the New Fiberglass Hull. (Wait, What?)

John Malone

Published on: 25/06/2025

What do fiberglass boats and Digital Experience Platforms have in common? Everything. This post explores how DXPs are streamlining business operations just like fiberglass revolutionized shipbuilding—faster, smarter, and future-proof.

Digital Experience PlatformDXPdigital transformationbusiness efficiencybusiness innovationtech integrationfiberglass hull metaphorworkforce evolutioncost reductionplatform consolidationcustomer experiencemarketing automationbusiness scalabilityfuture of workbusiness technologyIT collaborationcomposable architecturedigital business strategyautomation toolsomnichannel experience